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Website case studyPolydrain Civils · Drainage manufacturer · West Bromwich

Polydrain Civils:a product catalogue that publishes itself

Polydrain has manufactured drainage, inspection and attenuation products in West Bromwich since 2010. Their new website runs on a product information system (PIMS) built for them by the Aquilon team, and their own staff run it.

The Polydrain Civils homepage: Made in Britain, built for rain
  • 1source of product data for the whole site
  • 5product groups, ordered by how water moves through a site
  • 100for SEO and Best Practices on mobile
  • 0layout shift

01The challenge

A manufacturer's
own catalogue

All the engineering data lived in Polydrain's product workbook, and the old WordPress site couldn't show it.

Most visitors were finding the site by searching the brand name: 774 clicks from brand searches against 86 from everything else over three months. Analytics recorded visits but no enquiries.

  • 774Clicks from searches for Polydrain by nameaverage position 3.0
  • 86Clicks from every other searchfrom 8,120 impressions, average position 22.6

Google Search Console, old site, the three months to early September 2026.

02PIMS: the system behind the site

One source
for every product

Polydrain's product information system holds every product, spec and image in one place. The website, data sheets, quote list and AI assistant all read from it, so the site can only say what the data says. Blank cells stay blank. Nothing is made up.

  • 01Publish without a developer

    Changes go live in seconds, and can be rolled back just as quickly.

  • 02Approval built in

    Edits are previewed, approved and then published, with access set by role.

  • 03Run by their own team

    Products, pages, media and enquiries all managed from one admin.

The products page: five system groups, in the order water meets them
The products page, by system group, read from PIMS
Every document, by range, on the downloads page
Data sheets by range, from the same product data

03What the site does

Pages an engineer
can specify from

  • 01Specs where engineers look

    Load ratings, void ratios and cover tables on every product page.

  • 02Data sheets for every range

    Generated from the same product data, so they always match the site.

  • 03A quote list

    Visitors build a list, with matching accessories suggested.

  • 04Ask Poly

    An AI assistant that answers product questions from the live catalogue.

  • 05Their own factory, on show

    Real photography and film from the West Bromwich line.

Cover and burial depth tables on the HydroCell 60 page
Cover and burial depth on the HydroCell 60 page
The MaxiChamber 450 product page
MaxiChamber 450, on the same product template
  • The moulding line at Polydrain's West Bromwich factory
    The moulding line
  • A robot arm on the production line
    Automated handling
  • Recycled polymer pellets
    Recycled feedstock
  • Crates coming off the line on a conveyor
    Off the line
  • Mould tools in the factory
    Their own tooling
The homepage on a phone
About Polydrain on a phone
The HydroCell 60 page on a phone
The products page on a phone

04Signature feature

A crate you can
take apart

The HydroCell 60 3D viewer, built from factory CAD

Rotate it, split the crate, cut through it, and step through the install.

HydroCell 60 attenuation crateDrag to turn it. Scroll to separate the halves.
The HydroCell 60 product page
HydroCell 60 on the live site

05Results

Scored on a phone

PageSpeed Insights, mobile, homepage, 28 October 2026. Zero layout shift.

  • 95Accessibility
  • 100Best practices
  • 100SEO

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