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Website case studyAdvanced Infrastructure Systems · Access chambers, covers and ducting · Telford

Advanced Infrastructure Systems:a new front door for a British manufacturer

AIS has made access chambers, covers and ducting in Telford since 2007. Their new site finally shows the full range, the way specifiers buy it.

The Advanced Infrastructure Systems homepage: Integrated Infrastructure Systems
  • 17product pages
  • 22spec sheets, one per EasyPIT ULTRA size
  • 4languages for the product guide
  • 66old addresses redirected

01The challenge

A range that had
outgrown its site

The range had outgrown a single WordPress landing page.

Specifiers choose chambers by size, load rating and paperwork, and none of that was easy to find. The certifications that win the work were buried.

02What we built

The whole range,
the way specifiers buy it

  • 01Made in Britain from the first scroll

    Certifications, showreel and the product guide up front on the homepage.

  • 02One template for every product

    Summary, specs, accessories and downloads in the same place every time.

  • 03Six sector routes

    Utilities, Infrastructure, Residential, Highways, Renewables and Defence, each ending in an enquiry form that already knows the sector.

  • 04Paperwork on tap

    Installation guide, brochures and the product guide, ready to download.

  • 05Search kept intact

    Every old address points to its new page, so rankings carried over.

Made in Britain and ISO dual certified, on the homepage
Made in Britain and ISO dual certified, straight after the hero
The EasyPIT ULTRA product page
EasyPIT ULTRA, on the template every product shares
Solutions for every sector: the six sector routes
Solutions for every sector
The Utilities sector page
Utilities: the sector, the products for it and the route to an enquiry

03Signature feature

A spec sheet
for every size

The EasyPIT ULTRA spec table. Every size links to its own spec sheet, and the product guide downloads in four languages for export buyers.

1800 × 180012001200
EPIT120120DEasyPIT® ULTRA
Clear opening
1200 × 1200mm
Weight
10.8kg
Open the 1200 × 1200 spec sheet (PDF)
Product guide

Clear openings and weights from AIS's specifications table. The links open AIS's own spec sheets and guides.

The EasyPIT ULTRA specifications tab, one row per size
The specifications tab on the live site, one row per size
The homepage on a phone
The sector carousel on a phone
EasyPIT ULTRA specifications on a phone
Our Products on a phone

04Results

Scored on the live site

PageSpeed Insights, homepage, 28 October 2026. Performance on desktop; the other three on mobile.

  • 97Performance
  • 96Accessibility
  • 96Best practices
  • 100SEO

Selling a technical range from a site that can't show it? Let's talk.

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