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Website case studyAquatech Civils · Attenuation and geo-lining · Tamworth

Aquatech Civils:a website that works like a specification

Aquatech supplies and installs attenuation tanks, soakaways, and pond and lagoon liners across the UK. Their new site went live on 16 October 2026.

The Aquatech Civils homepage, with the install film behind the headline
  • 266pages live
  • 194local pages across six regions
  • 95old addresses redirected
  • 100for SEO and accessibility on mobile

01The challenge

From WordPress
to a working tool

The old site was about 70 pages, mostly town pages, and every page scored under 50 for mobile performance.

Aquatech needed a site that shows their work the way they hand over a job, answers buyers' first questions, and keeps the rankings they had already earned.

02What we built

Eight systems,
one site to specify from

  • 01A page for each of the eight systems

    Each one set out in the order an engineer would check it.

  • 02Local pages that rank

    The town pages that already ranked were kept and rewritten, with a local page added for each system in each area.

  • 03Instant answers

    A budget estimator and a liner calculator, so buyers get a figure before they pick up the phone.

  • 04An online shop

    15 products with secure checkout.

  • 05Projects on a map

    Completed work plotted across the UK by place, size and system.

  • 06A quote form on every page

    Enquiries and drawings go straight to the team.

The installation process and package on a service page
A service page: the installation step by step, then the package and the specification
A local page: attenuation tank installation in Birmingham
A local page: one system in one area
The Areas we cover page with the UK map
The areas Aquatech cover, on a map of the UK
The contact page and quote form
The quote form, with drawings attached

03Signature feature

Answers before
the phone call

The liner calculator worked example. It shows how measuring on the drop instead of the bank face would leave an order about 357 m² short.

Liner take-off · basinDemo of the live calculator's method
Bank slope (vertical : horizontal)

Berm 0.5m, anchor trench 0.5m by 0.5m, 10% waste. The live tool lets you set each one, and measures any plan shape from its perimeter.

face 4.7mdrop 1.5m20m base · vertical scale exaggerated
Bank face, per side
√(1.5² + (1.5×3)²) = 4.7m
Top perimeter
100.0m
Liner before waste
914m²
To order, with 10% waste
1,006m²

Measured on the drop instead of the face, this order would be 357m² short.

Worked example: a 20 × 12m basin, 1.5m deep, with 1:3 banks and 10% for waste. Area only, never a price.

The homepage on a phone
The liner calculator on a phone
The attenuation tank installation page on a phone
The budget estimator on a phone

04Results

Scored on a phone

PageSpeed Insights, mobile, homepage, 28 October 2026. Zero layout shift.

  • 100Accessibility
  • 100Best practices
  • 100SEO
“Great service from Aquilon and the team, fast responding and very innovative in their approach to improving our systems & lead generation.”
Joe BrownOwner, Aquatech Civils

We also built Aquatech's quoting app and CRM, and run their search and ads. Read the wider Aquatech case study.

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