Eccles
WalsallManufacturer of products for utility and infrastructure clients
A custom ERP joining up CRM, stock, vendor data and operations, a geo-tagged asset app, and one media team in place of several agencies.
Read the case study ›
Birmingham · Software development
A software development company in Birmingham for businesses that have outgrown spreadsheets.
We build custom software and AI automation for West Midlands firms: the systems that run quoting, operations, stock and customer work, designed around how your business actually runs. Based at Brindley Place.
Why choose our Birmingham team
Built around your process
We start from how work really flows, then build the system to fit it, not the other way round.
Software and AI together
Custom systems with AI agents where they help: drafting, matching, answering and chasing.
Local and hands-on
We sit with the people who will use it, at your office or ours, before and during the build.
You own it
The code and data are yours, with support from the team that built it.
What we build for Birmingham businesses
From one tool that removes a daily headache to the system the whole business runs on.
Custom business systems and ERP
One system for CRM, stock, orders, operations and reporting, replacing disconnected spreadsheets.
Quoting and estimating tools
Quotes built from your own rates and rules, with approvals, revisions and follow-ups.
Customer and supplier portals
Secure portals for orders, documents, tracking and support.
AI agents and automation
Assistants that read documents, draft responses, update systems and answer staff questions.
Integrations
Connecting your accounting, CRM, e-commerce and email so data is entered once.
Mobile and field apps
Apps for site teams and engineers, from asset records to photos and timesheets.
For the full detail of how we work, see our custom software page.
Software built for West Midlands firms
Two systems our team built for manufacturers and civils firms near Birmingham.
Aquatech Civils
West BromwichInstaller of attenuation tanks and lining systems
A quoting app built on their own pricing rules, location and service pages for search, a rebuilt Google Ads account and their Google Business Profile.
How we work
- 01
Meet
A call or a session at Brindley Place to walk through how the work actually flows today, from enquiry to invoice.
- 02
Scope
We map the process, agree what the first release must do, and say plainly what is not worth building.
- 03
Build in stages
Working software in short cycles, so your team uses and shapes it from the first weeks.
- 04
Run and improve
We support what we ship and keep improving it as your business changes.
Across Birmingham and the West Midlands
We work with businesses across the region, in person where it helps and remotely the rest of the time.
- Birmingham
- Solihull
- Sutton Coldfield
- West Bromwich
- Walsall
- Wolverhampton
- Dudley
- Coventry
- Telford
Questions we are often asked
Should we build custom software or buy an off-the-shelf package?
Buy when a package fits how you work with light configuration. Build, or build around a package, when your process is what makes you competitive or when you are forcing a package to do something it was not made for. We will tell you which applies.
How long does a custom software project take?
We deliver in stages, so your team sees and uses working software early rather than waiting for one big launch. Larger systems grow in releases from there, prioritised by what saves the most time.
Do you build AI tools as well as traditional software?
Yes. We build AI agents that work inside your systems, for example reading incoming documents, drafting quotes or answering staff questions from your own data, always with a person able to check the result.
Will we own the code?
Yes. You own the code and the data. We can support and extend it, but you are not locked in.
Can you work with our existing systems?
Yes. Most projects connect to something you already use, such as Xero, QuickBooks, HubSpot, Microsoft 365 or Shopify, so data is entered once and flows through.
More from our Birmingham team
Talk through your project
Book a discovery call and we will map the process with you before anyone writes code.