Aquatech Civils
West BromwichInstaller of attenuation tanks and lining systems
A quoting app built on their own pricing rules, location and service pages for search, a rebuilt Google Ads account and their Google Business Profile.
Birmingham · PPC and Google Ads
A Google Ads and PPC agency in Birmingham that counts enquiries, not clicks.
We build and run paid search and paid social for West Midlands businesses that need qualified enquiries from a sensible budget. Campaigns are planned around what you sell and measured on what actually comes in.
Why choose our Birmingham team
Tracking first
We check that conversions count real enquiries before we judge or scale any campaign.
Built around your services
Campaigns and landing pages for the services you want more of, in the areas you cover.
Your account, your data
Ads run in your own Google Ads and Meta accounts. You keep everything if we part ways.
Plain reporting
Spend, enquiries and cost per enquiry, with the caveats stated, not a wall of impressions.
What our PPC management covers
Paid search where buyers are looking now, and paid social where you need to be seen first.
Google Ads search
Keyword, match type and negative keyword work focused on high-intent B2B and local searches.
Account rebuilds
Restructuring inherited accounts around the services you sell and the areas you serve.
Conversion tracking
GA4 and Google Ads conversions set up so a lead means a real enquiry, not a page view.
Landing pages
Focused pages for each campaign, built by our web team, so clicks turn into enquiries.
LinkedIn and Meta ads
Paid social to reach buyers by job title, sector and region when search alone is not enough.
Ongoing optimisation
Bids, budgets, search terms and ads reviewed regularly and adjusted against results.
For the full detail of how we work, see our performance marketing page.
Paid search for West Midlands firms
Google Ads accounts we run for civils firms in West Bromwich.
Polydrain Civils
West BromwichManufacturer of civils drainage products
Search (SEO), Google Ads, blogs, email newsletters and social media for a drainage products manufacturer.
How we work
- 01
Meet
A call or a coffee at Brindley Place. We look at where your enquiries come from today and what a good month looks like.
- 02
Audit
We review your site, search visibility, ad accounts and tracking, and tell you plainly what is worth fixing first.
- 03
Plan
A written plan with priorities, owners and the measures we will report on, agreed before any spend.
- 04
Deliver and report
One team does the work and reports monthly on enquiries and pipeline, not just traffic.
Across Birmingham and the West Midlands
We work with businesses across the region, in person where it helps and remotely the rest of the time.
- Birmingham
- Solihull
- Sutton Coldfield
- West Bromwich
- Walsall
- Wolverhampton
- Dudley
- Coventry
- Telford
Questions we are often asked
How much should a Birmingham business spend on Google Ads?
It depends on what a click costs in your market and how many enquiries you need. We look at your services, areas and margins first, then recommend a test budget you can judge properly before committing more.
Do you manage existing Google Ads accounts?
Yes. We often take over inherited accounts. We start by checking the tracking and structure, then fix what is wasting spend before adding anything new.
Is PPC worth it for B2B and trade businesses?
Often, for services people search for when they need them now. For niche B2B products with small search volumes, we may suggest LinkedIn ads or SEO first. We will tell you if paid search is not the right fit.
Who owns the ad account?
You do. We work inside your Google Ads, Meta and LinkedIn accounts, so the history, data and budget stay yours.
How do you report results?
Monthly: spend, enquiries, cost per enquiry and what we changed, with the source of every figure labelled.
More from our Birmingham team
Make your ad spend count
Book a call and we will review your current account or plan a first campaign with you.