Utathya Ghosh is Marketing Lead at Aquilon Tech, the Birmingham-based partner that builds custom software and AI automation and runs the marketing that fills the pipeline for owner-led UK businesses.
Utathya leads Aquilon's media work — SEO and generative engine optimisation (GEO), email marketing, branding and performance marketing — for manufacturers, B2B service firms and technology companies, and works alongside the engineering team on the automation projects that sit behind that growth.
Everything Utathya writes here comes out of that client work: what we see going wrong in real marketing budgets and systems, and the practical fixes that hold up once they are in production.
